Our team of online email marketing experts studies every step to bypass automatic spam engines. The story doesn't end when the email is sent — we chase the best result and continually optimise the follow-up with every send.
Email marketing has the power to create a link with the user who joins your newsletter. We help you build the right structure to create and improve that link — one of great interest for increasing sales.
Within the spectrum of advertising formats on the internet, one remains unchanged over the years: email marketing. Online email marketing was born almost alongside domestic internet access itself — which has made it the digital advertising area with the largest base of knowledge, experience, and therefore, notions for its optimisation.
One of the main problems companies encounter running their own email campaigns is spam filters. The pattern is usually the same: emails arrive without problems at first, then — more seriously — they stop reaching the destination server, and company emails stop reaching customers altogether.
That's why it's necessary to follow the recommendations for bulk senders from providers like Gmail, Yahoo and Microsoft. Among these, several are fundamental:
Beyond the recommendations and policies of different providers for bulk mailings, it's necessary to consider other factors to make sure users trust your company and stay interested in your emails.
It's important to have a subscription system that lets users register voluntarily to receive promotions and information by email — offering quality content and a clear way to stay updated with news, articles, manuals and tutorials.
On average — and this always varies with subscriber volume and prospecting system used — a mailing campaign sees a click rate of between 2.5% and 5%, with an average opening rate of between 20% and 25%. That means the header of your email must be attractive enough to encourage reading, which is one of the key reasons to bet on quality email.
By following the bulk-sender recommendations from providers like Gmail, Yahoo and Microsoft — correct SMTP configuration, DKIM keys, Sender Policy Framework, and DMARC configuration.
On average, a mailing campaign sees a click rate between 2.5% and 5%, with an open rate between 20% and 25% — though this varies with your subscriber volume and prospecting system.
No — part of the service is configuring these correctly so your emails reliably reach the inbox instead of getting filtered as spam.
We help you build a proper voluntary subscription system so users register to receive your emails willingly. If you already have a list, we'll review it as part of the campaign setup.